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Authentication and Brand Protection

2020-03-13

For genuine user experience and protection of your assets

Smart card and security: Authentication and brand protection

Counterfeit products are a major problem for user experience. Besides that, fake products are a significant threat to system manufacturers and original equipment manufacturers (OEM) with regard to their investments. It becomes more and more important for them to safeguard the value of their brands and the investment into their product technology.

Often counterfeit parts violate both mechanical and electrical requirements related to short-circuit protection, charge safety, and other specifications. This might lead to a potentially dangerous situation for end-users.

Adding simple and effective security technology to the embedded system allows the OEMs to increase customer satisfaction and to protect their businesses. More importantly, safety and functionality can be protected throughout the life of the product.

Accessory authentication in a mobile world

Our OPTIGA? Trust  authentication chips give effective protection against counterfeit products. They help deliver a premium user experience by checking that only authorized accessories such as earphones, flip covers and add on cameras are used with specific smartphones. This helps avoiding damage to user devices as a result of non-original, sub-standard accessories or parts.

Core competencies

Infineon's brand protection solutions offer sophisticated anti-cloning technology with cryptographic features to protect your brand, revenue and end-customer safety from the ill-effects of cloned after-market devices.

The security consists of sophisticated features, including cryptographic algorithms, an on-board error detection unit to detect faults as well as a set of sensors to indicate electrical and physical attack conditions and initiate alarms to indicate security breaches. Infineon provides dedicated solutions for rising demands in this segment. This extensive portfolio of security devices covers all applications, where additional security functionality is required.

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